Stuck at home with nowhere to go, many Americans can’t help but snack more, and many are grabbing a bag of Lay’s potato chips.
Since mid-March — when the World Health Organization first declared COVID-19 a pandemic — the number of Americans likely to purchase Lay’s has increased by 35 percent.
Right now, 18 percent of the American population say they’re likely to purchase a bag of Lay’s, the highest that figure has been in three years (that figure is even slightly higher at 19 percent among those who are in-market to buy snacks in the next 30 days).
The Lay’s brand was already a snack-sector leader among brands tracked by YouGov and that data also shows modest increase in purchase intent for potato chips in general.
Younger Americans, age 18-24, are more likely to to be snacking more (45%), as are those age 25-34 (44%). The survey also shows women (39%) are more likely than men (32%) to be snacking more.
As many Americans remain under shelter-in-place orders, many are suffering from boredom. According to ongoing YouGov Profiles data, 61 percent of Americans say they sometimes eat out of boredom, not out of hunger.
Methodology: Purchase intent for Lay’s is based on an average daily sample size of 1,661 US adults on a four-week moving average. Purchase intent for the potato chip sector is based on an average daily sample size of 14,761 US adults on a four-week moving average. The sector includes: Baked Lay's, Cape Cod, Doritos, Herr's, Kettle Brand Chips, Lay's, Pringles, Tostitos, Utz, and Wise. Pandemic snacking was based on a sample of 9,434 US adults between May 5 - 6, 2020.
Image: Getty
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